(Quotes and picture from campaignlive.co.uk and mediaweek.co.uk)
You probably all think I bang on way too much about YOU magazine and its fabulousness but last month the Mail on Sunday’s women’s supplement launched a tv ad for the mag which I’d like to share with you. You may or may not have seen it but it promotes the importance of ‘YOU time’; both the time by yourself and free moments indulging in all that YOU mag has to offer.
If you’re an avid reader like myself you’ll have noticed the print form ads in the weekly read and an introduction to them in the week they launched through an editors letter, a real rarity as you’ll know.
Although the advert shows older women enjoying the read and the fact that they are its main target, as I have stressed before it is my favourite and please don’t be put off it by the age intentions. It holds everything your favourite magazine does and more.
The chief marketing officer at the Mail on Sunday, Roland Agambar said of the new ads, “"The Mail on Sunday's YOU is an outstanding product, holding a unique relationship with its readers. We recognise that it's this relationship that makes it stand out and magical.
"The campaign is a celebration of the intimate indulgence of reading You."
So go on girls, whether yours would be by the pool, soaking up the sun in Barbados or simply relaxing in a bubble bath with a glass of wine, indulge in your own YOU time...
It has also been revealed today that YOU mag will now run a biannual spin-off magazine called ‘Inspire’. The first issue will be released this weekend (excited!) and ‘will be aimed at a more premium and aspirational market’ according to www.mediaweek.co.uk.
It’s first issue is timed with London Fashion Week and advertisers in the first edition include Chanel, Jimmy Choo, Max Mara, Biba and Ports 1961. Exclusive interviews with shoe designer Nicholas Kirkwood and international designer Diane von Furstenberg will also feature in the first edition.
An Associated Newspapers spokesperson said: "You Inspire will show readers how to put together the key looks of the season, along with the jewellery, watches, bags and sunglasses needed to accessorise them."
The second issue of You Inspire will be published in March 2011.
So my absolute haven of a magazine has been created. With the content of YOU combined with the high-end quality and glamour of Elle, I think I’m in store for a new favourite mag. You can’t tell me your not an eensy bit interested in the supplement now girls...??
Ps, How would your perfect ‘you’ time be spent? Hi there new followers and welcome, please make yourself at home and leave a comment if you wish...x